{"id":16045,"date":"2025-12-01T02:18:34","date_gmt":"2025-12-01T02:18:34","guid":{"rendered":"https:\/\/www.metro24.co.id\/?p=16045"},"modified":"2025-12-01T02:18:34","modified_gmt":"2025-12-01T02:18:34","slug":"mas-zar-jadi-mentor-tiktok-jalin-nusantara-bersama-kemenparekraf-di-3-kota-dorong-umkm-go-digital","status":"publish","type":"post","link":"https:\/\/www.metro24.co.id\/?p=16045","title":{"rendered":"Mas ZAR Jadi Mentor TikTok Jalin Nusantara Bersama Kemenparekraf di 3 Kota Dorong UMKM Go Digital"},"content":{"rendered":"<p><strong>Metro24, MALANG &#8211;<\/strong> Dalam rangka meningkatkan kapasitas pelaku UMKM di era ekonomi digital, Kementerian Pariwisata dan Ekonomi Kreatif\/Badan Pariwisata dan Ekonomi Kreatif (Kemenparekraf\/Baparekraf) bersama TikTok menghadirkan program nasional TikTok Jalin Nusantara. Program ini bertujuan memberikan edukasi pemasaran digital dan penguatan ekonomi kreatif kepada UMKM di berbagai daerah Indonesia.<\/p>\n<p>&nbsp;<\/p>\n<p>Mas ZAR (Zarnuzi Fustatul), sebagai Dosen Sosial Media dan praktisi media kolaborasi, menjadi salah satu mentor terpilih yang dipercaya mengisi pelatihan di 3 kota, yaitu Balikpapan, Yogyakarta, dan Malang pada tahun 2023.<\/p>\n<p>&nbsp;<\/p>\n<p>Di Kota Malang, pelatihan diselenggarakan di Gedung Malang Creative Center (MCC) pusat inkubasi ekonomi kreatif setempat bekerja sama dengan Disperindag dan Indiekraf Indonesia, sebuah media dan komunitas yang berfokus pada perkembangan industri kreatif.<\/p>\n<p>&nbsp;<\/p>\n<p>Materi yang diberikan Mas ZAR meliputi strategi konten kreatif, peluang FYP, fitur TikTok Shop, hingga pemanfaatan data analitik untuk peningkatan omzet penjualan UMKM.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-16047\" src=\"https:\/\/www.metro24.co.id\/wp-content\/uploads\/2025\/12\/IMG-20251201-WA0010-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1429\" srcset=\"https:\/\/www.metro24.co.id\/wp-content\/uploads\/2025\/12\/IMG-20251201-WA0010-scaled.jpg 2560w, https:\/\/www.metro24.co.id\/wp-content\/uploads\/2025\/12\/IMG-20251201-WA0010-768x429.jpg 768w, https:\/\/www.metro24.co.id\/wp-content\/uploads\/2025\/12\/IMG-20251201-WA0010-1536x857.jpg 1536w, https:\/\/www.metro24.co.id\/wp-content\/uploads\/2025\/12\/IMG-20251201-WA0010-2048x1143.jpg 2048w, https:\/\/www.metro24.co.id\/wp-content\/uploads\/2025\/12\/IMG-20251201-WA0010-250x140.jpg 250w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p>\u201cTikTok bukan hanya platform hiburan. Ia adalah ruang ekonomi baru yang bisa mempercepat pertumbuhan usaha lokal,\u201d ujar Mas ZAR saat sesi pelatihan.<\/p>\n<p>&nbsp;<\/p>\n<p>Antusias peserta terlihat dengan banyaknya interaksi langsung dan praktik di lokasi. Para pelaku usaha dibimbing agar mampu mengemas produk lokal menjadi lebih menarik di ranah digital.<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cTransformasi digital UMKM harus terus didorong agar produk Nusantara mampu bersaing di pasar nasional hingga global,\u201d tambahnya.<\/p>\n<p>&nbsp;<\/p>\n<p>Lewat TikTok Jalin Nusantara, pemerintah terus mendorong inovasi pemasaran berbasis teknologi demi memperkuat ekosistem ekonomi kreatif Indonesia.<\/p>\n<p>&nbsp;<\/p>\n<p>(Redho)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Metro24, MALANG &#8211; Dalam rangka meningkatkan kapasitas pelaku UMKM di era ekonomi digital, Kementerian Pariwisata&#8230;<\/p>\n","protected":false},"author":1,"featured_media":16046,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAowz9bBDA:productID":"","kia_subtitle":"","footnotes":""},"categories":[42,40],"tags":[],"class_list":["post-16045","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lingkungan","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mas ZAR Jadi Mentor TikTok Jalin Nusantara Bersama Kemenparekraf di 3 Kota Dorong UMKM Go Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.metro24.co.id\/?p=16045\" \/>\n<meta property=\"og:locale\" content=\"id_ID\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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